URBAN SPACE converts its solely function as a mere backdrop and is about to be activated. Thus the neglected public space of the Old Town and other neighbourhoods of Plovdiv is transformed into a vivid place of artistic practice. Cineasts and random passer-bys form an audience in a unique setting. The facades themselves start to act, to talk and to move.

VIDEO ART leaves its hermetic and privileged venues as art-house cinemas, galleries and museums. The facade becomes a new medium of encounter between artist and recipient, between art and urban environment. The festival would become a platform where cultural institutions, curators, artists, critics from all over the world can exchange ideas and experiences in the field of the contemporary art.

COMPETITION ENTRIES of emerging and advanced video art authors will be selected by an internationally staffed jury. Furthermore a series of additional events - including meetings, discussions, workshops, panels and concerts - will be offered to the audience.

Façade is a project of Art Today Association - Center for Contemporary Art – Plovdiv, The Ancient Bath